Germany is a magical country where modern industry and classical culture blend. The automobile industry set sail here, world-renowned luxury cars were born here, and ancient buildings with a long history are located here. Walking on the streets of Germany, you can feel the unique modern atmosphere and profound cultural heritage of Germany as the industrial center of Europe.
Boarding the world's first commercial vehicle exhibition, let the world see Chinese brands
Although German cities such as Berlin, Frankfurt, and Munich are famous at home and abroad, Hanover, this charming city, the central city of Germany's automobile, logistics, exhibition and other industries is little known. It was in such an industrially developed and legendary city that on September 16, SINOTRUK BOLDEN pickup was released to the world at the world's largest and most influential commercial vehicle show-IAA Commercial Vehicles. At the exhibition, car companies from all over the world displayed cutting-edge technologies and cutting-edge products. BOLDEN pickup also showed a new look of Chinese pickup with innovative technology, high-end quality, and oriental aesthetics.
In the history of automobiles for more than 100 years, Europe, represented by Germany, has always been the highland of automobile industry development and the center of automobile exports. More than 100 years later, it has become a general trend for Chinese automobiles to go overseas. As a pioneer and leader in the heavy truck industry, SINOTRUK is determined to bring the latest achievements in the pickup field to Europe. On this world-class stage that brings together global customers, industry experts and media, it will make Chinese smart manufacturing shine overseas and once again write a magnificent poem of Chinese brands going overseas.
As SINOTRUK's first 'global pickup', BOLDEN Pickup chose to launch globally at IAA Commercial Vehicles, which is not only a tribute to the world's automotive industry center, but also a declaration to the world that BOLDEN Pickup is ready to enter the global market and will accelerate the globalization process starting from Hannover, Germany.
Pickup newcomer meets old automobile power, Chinese aesthetics and luxury conquer customers
The global launch of BOLDEN Pickup is not only a key step in its globalization strategy, but also a vivid footnote for Chinese brands to show their strength and confidence to the world. The press conference was very popular. The enthusiasm of overseas customers to participate in the exhibition and their strong interest in the products became the best proof of the strength of BOLDEN pickup. When BOLDEN pickup became a new choice for global users to consume pickup , it also refreshed customers' perception of Chinese pickup.
Germany is a traditional old-brand automobile powerhouse and the base camp of global high-end automobile brands. In order to highlight the sense of luxury and stability, the aesthetic design of the car body mostly adheres to the design concept of steady and restrained, and the color selection is mainly dark. In order to give overseas customers a refreshing feeling, the body colors of BOLDEN S9 and BOLDEN S7 exhibited this time are jungle green and rosy purple with oriental characteristics, which are beautiful and eye-catching, forming a unique landscape among the exhibition cars dominated by black and white. The novel and special color schemes attracted the attention of many overseas customers. The BOLDEN S9 with jungle green color scheme won praise from middle-aged and elderly customers, outdoor activity enthusiasts and other customer groups, while the BOLDEN S7 with rosy purple color scheme was quite popular among young customers, especially female customers. Some customers commented that it was 'heart-stirring at first sight, and the color was very eye-catching compared to traditional cars.' In addition to appreciating the appearance, many customers entered the cabin for a test drive and praised the luxury and exquisiteness of the BOLDEN pickup's interior and the ride comfort.
As the world's second largest automobile market and a club for luxury cars, European users have stronger professionalism and higher pursuit of vehicle quality, and also have some 'clever tricks' to identify vehicle quality. Many customers will understand the product quality by listening to the sound of the door closing. A local German customer said that the BOLDEN pickup's door closing sound is thick and has the same reliable quality as luxury models. During the exhibition, the luxury quality of BOLDEN pickups was repeatedly verified by customers.
As an international all-round pickup , BOLDEN pickup have launched three models: off-road, passenger, and commercial. According to the needs of different regions, right-hand drive, cold zone, and hot zone models will be launched. They can be modified to meet the outdoor travel needs of individual users and the special work needs of industry users. They will also expand energy forms such as pure electric, gasoline, hybrid, and hydrogen. At the same time, models that meet European emission standards and local market needs will also be launched soon. The full range of family products allows BOLDEN pickup to meet the expectations of global consumers for personalized and scenario-based vehicle needs.
The application of many core technologies has reduced the idling noise of BOLDEN pickup to 39 decibels and the uniform speed noise to 51 decibels. It can be started with one button at minus 40℃, and solves the problems of urea crystal blockage and speed and torque limit that are common in diesel pickup in the era of high emission standards, eliminating all concerns of users about buying diesel pickup . The 2.0T with the strongest power performance of 140kW maximum power and 420N·m peak torque, 9 off-road weapons, L2.5+ intelligent assisted driving system, intelligent car networking system, and heavy-duty truck standard durability and reliability are expected to bring unprecedented new pickup experience to global consumers.
Heading to the deep blue, striving for strength at sea. The 2024 IAA Commercial Vehicles is about to end, and the globalization journey of BOLDEN pickup has officially begun. BOLDEN pickup will take this conference as an opportunity to further enhance their global recognition and influence, cross four oceans and six continents, and continue to write a new overseas story with users around the world.
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